The ABCs of Marketing Operations

From A to Z, this playful alphabet book turns the wild world of Marketing Operations into a story kids can enjoy and grown-ups will instantly recognize.

Each letter introduces a core concept of the MOps universe — from Attribution and Budgets to YoY and Zoom Calls — with stops along the way for Funnel management, Lead scoring, Nurture Campaigns, UTM Tags, and the ever-beloved Spreadsheet. With simple language, colorful illustrations, and witty nods to the beautiful chaos of campaign launches, quarterly reviews, and workflow builds, it is a fast, fun read that doubles as a surprisingly accurate field guide to life behind the marketing curtain.

Perfect as a gift for Marketing Ops professionals, RevOps teams, demand gen marketers, and anyone who has ever debated attribution models or survived a QBR, this is an ABCs book with just enough truth to make you laugh — and maybe cry into your dashboard.