The ABCs of Merchandising

From A to Z, this playful alphabet book turns the world of merchandising into a story kids can enjoy and grown-ups will instantly recognize.

Each letter introduces a core concept of the merchandising trade, from Assortment Planning and Buybacks to Yield and Zone level Pricing. With simple language, witty nods to retail realities, and a focus on what actually keeps the shelves stocked and the margins healthy, it is a fast, fun read that doubles as a surprisingly sharp primer on how merchandising really works.

Along the way, little readers will discover Comp Sales, Demand Forecasting, End Caps, Floor Plans, Gross Margin, Hurdle Rates, Inventory, Jobbers, Kiosk Displays, Loss Leaders, Markdowns, SKUs, Unit Pricing, Volume Discounts and more — all served up in kid-friendly language with just enough insider humor to make any merchant smile.

Perfect as a gift for buyers, planners, retail professionals, and anyone who has ever sweated a markdown cadence or argued over a planogram, this is an ABCs book with just enough truth to make you laugh.