The ABCs of Lifecycle Marketing

From A to Z, this playful alphabet book turns the world of lifecycle marketing into a story kids can enjoy and grown-ups will instantly recognize.

Each letter introduces a core concept of the trade, from A/B Testing and Bounce Rates to Win-Back campaigns and Zero Churn Goals. With simple language, witty nods to inbox realities, and a focus on the metrics and moments that every email marketer knows too well, it is a fast, fun read that doubles as a surprisingly sharp tour through the customer journey.

Perfect as a gift for lifecycle marketers, CRM teams, and anyone who has ever agonized over an open rate or celebrated a nurture series, this is an ABCs book with just enough truth to make you laugh — and maybe rethink your segmentation.