{"product_id":"the-abcs-of-product-marketing","title":"The ABCs of Product Marketing","description":"\u003cp\u003eFrom A to Z, this playful alphabet book turns the world of product marketing into a story kids can enjoy and grown-ups will instantly recognize.\u003c\/p\u003e\u003cp\u003eEach letter introduces a core concept of the craft, from Audience Research and Buyer Personas to Win-Loss Analysis and Zeitgeist. With simple language, witty nods to the realities of roadmaps and launch days, and a tour through everything from Focus Groups and KPIs to Omnichannel strategies and Net Promoter Scores, it is a fast, fun read that doubles as a surprisingly sharp primer on how great products find their people.\u003c\/p\u003e\u003cp\u003ePerfect as a gift for product marketers, growth teams, and anyone who has ever agonized over a Go Live Day, this is an ABCs book with just enough truth to make you laugh out loud.\u003c\/p\u003e","brand":"Cribside Careers","offers":[{"title":"Default Title","offer_id":48853330362624,"sku":null,"price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/2955\/5456\/files\/cover_93d3ea72-7402-488c-802c-964c48869488.png?v=1781584707","url":"https:\/\/cribsidecareers.com\/products\/the-abcs-of-product-marketing","provider":"Cribside Careers","version":"1.0","type":"link"}