{"product_id":"the-abcs-of-marketing-strategy-operations","title":"The ABCs of Marketing, Strategy, \u0026 Operations","description":"\u003cp\u003eFrom A to Z, this playful alphabet book turns the world of Marketing, Strategy, and Operations for consumer brands into a story kids can enjoy and grown-ups will instantly recognize.\u003c\/p\u003e\u003cp\u003eEach letter introduces a core concept from the commercial playbook, from Attribution and Buyer Personas to Yield Management and Zip Code Targeting. Along the way, young readers will discover Channel Strategy, Go-To-Market plans, Trade Promotions, and even the elusive Inventory Turn. With simple language, witty nods to cross-functional meetings, and a focus on what actually drives the business, it is a fast, fun read that doubles as a surprisingly sharp primer on how products get priced, placed, and sold.\u003c\/p\u003e\u003cp\u003ePerfect as a gift for brand managers, sales leads, revenue strategists, and anyone in the consumer marketing space who has ever debated a KPI in a conference room, this is an ABCs book with just enough truth to make you laugh.\u003c\/p\u003e","brand":"Cribside Careers","offers":[{"title":"Default Title","offer_id":48853334524160,"sku":null,"price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/2955\/5456\/files\/cover_fa441256-02e9-41a3-bee7-60d18d2629b2.png?v=1781583624","url":"https:\/\/cribsidecareers.com\/products\/the-abcs-of-marketing-strategy-operations","provider":"Cribside Careers","version":"1.0","type":"link"}