{"product_id":"the-abcs-of-marketing-operations","title":"The ABCs of Marketing Operations","description":"\u003cp\u003eFrom A to Z, this playful alphabet book turns the wild world of Marketing Operations into a story kids can enjoy and grown-ups will instantly recognize.\u003c\/p\u003e\u003cp\u003eEach letter introduces a core concept of the MOps universe — from Attribution and Budgets to YoY and Zoom Calls — with stops along the way for Funnel management, Lead scoring, Nurture Campaigns, UTM Tags, and the ever-beloved Spreadsheet. With simple language, colorful illustrations, and witty nods to the beautiful chaos of campaign launches, quarterly reviews, and workflow builds, it is a fast, fun read that doubles as a surprisingly accurate field guide to life behind the marketing curtain.\u003c\/p\u003e\u003cp\u003ePerfect as a gift for Marketing Ops professionals, RevOps teams, demand gen marketers, and anyone who has ever debated attribution models or survived a QBR, this is an ABCs book with just enough truth to make you laugh — and maybe cry into your dashboard.\u003c\/p\u003e","brand":"Cribside Careers","offers":[{"title":"Default Title","offer_id":48853326070016,"sku":null,"price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/2955\/5456\/files\/cover_a2dc1868-2c0e-4fc4-8249-7e53f1fe4854.png?v=1781580429","url":"https:\/\/cribsidecareers.com\/products\/the-abcs-of-marketing-operations","provider":"Cribside Careers","version":"1.0","type":"link"}