{"product_id":"the-abcs-of-lifecycle-marketing","title":"The ABCs of Lifecycle Marketing","description":"\u003cp\u003eFrom A to Z, this playful alphabet book turns the world of lifecycle marketing into a story kids can enjoy and grown-ups will instantly recognize.\u003c\/p\u003e\u003cp\u003eEach letter introduces a core concept of the trade, from A\/B Testing and Bounce Rates to Win-Back campaigns and Zero Churn Goals. With simple language, witty nods to inbox realities, and a focus on the metrics and moments that every email marketer knows too well, it is a fast, fun read that doubles as a surprisingly sharp tour through the customer journey.\u003c\/p\u003e\u003cp\u003ePerfect as a gift for lifecycle marketers, CRM teams, and anyone who has ever agonized over an open rate or celebrated a nurture series, this is an ABCs book with just enough truth to make you laugh — and maybe rethink your segmentation.\u003c\/p\u003e","brand":"Cribside Careers","offers":[{"title":"Default Title","offer_id":48853329903872,"sku":null,"price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/2955\/5456\/files\/cover_12b25e6b-cca5-47c2-8116-1498263dd041.png?v=1781584691","url":"https:\/\/cribsidecareers.com\/products\/the-abcs-of-lifecycle-marketing","provider":"Cribside Careers","version":"1.0","type":"link"}