{"product_id":"the-abcs-of-growth-marketing","title":"The ABCs of Growth Marketing","description":"\u003cp\u003eFrom A to Z, this playful alphabet book turns the world of growth marketing into a story kids can enjoy and grown-ups will instantly recognize.\u003c\/p\u003e\u003cp\u003eEach letter introduces a core concept of the growth marketer's toolkit, from A\/B Testing and Bounce Rates to Viral Loops and Zoom Meetings. With simple language, witty nods to the realities of dashboards and endless funnel debates, and a focus on the metrics that actually move the needle, it is a fast, fun read that doubles as a surprisingly sharp primer on how growth teams think.\u003c\/p\u003e\u003cp\u003ePerfect as a gift for marketers, founders, and anyone who has ever argued about their North Star Metric or celebrated a spike in Monthly Active Users, this is an ABCs book with just enough truth to make you laugh — and maybe rethink your retention rate.\u003c\/p\u003e","brand":"Cribside Careers","offers":[{"title":"Default Title","offer_id":48853330592000,"sku":null,"price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/2955\/5456\/files\/cover_b84cf463-02bd-4811-848a-7523606ca366.png?v=1781584717","url":"https:\/\/cribsidecareers.com\/products\/the-abcs-of-growth-marketing","provider":"Cribside Careers","version":"1.0","type":"link"}