{"product_id":"the-abcs-of-brand-marketing","title":"The ABCs of Brand Marketing","description":"\u003cp\u003eFrom A to Z, this playful alphabet book turns the world of brand marketing into a story kids can enjoy and grown-ups will instantly recognize.\u003c\/p\u003e\u003cp\u003eEach letter introduces a core concept of the marketer's craft, from Awareness and Brand Identity to Year-End Reports and Zoom Meetings. With simple language, witty nods to the realities of campaign briefs and conference calls, and a tour through everything from Focus Groups and KPIs to Net Promoter Scores and Out-of-Home Ads, it is a fast, fun read that doubles as a surprisingly sharp primer on how brands get built.\u003c\/p\u003e\u003cp\u003ePerfect as a gift for marketing professionals, brand strategists, and agency veterans with little ones at home, this is an ABCs book with just enough truth to make you laugh — and just enough jargon to make you cringe in the best possible way.\u003c\/p\u003e","brand":"Cribside Careers","offers":[{"title":"Default Title","offer_id":48853328953600,"sku":null,"price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/2955\/5456\/files\/cover_f576e545-e7bf-46ef-b67f-72095b0dffdb.png?v=1781584795","url":"https:\/\/cribsidecareers.com\/products\/the-abcs-of-brand-marketing","provider":"Cribside Careers","version":"1.0","type":"link"}