{"title":"Marketing \u0026 Sales","description":"\u003cp\u003eFunny ABC books for marketing and sales pros: brand, growth, product marketing, PR and more. The perfect witty gift for the colleague who lives in the funnel.\u003c\/p\u003e","products":[{"product_id":"the-abcs-of-merchandising","title":"The ABCs of Merchandising","description":"\u003cp\u003eFrom A to Z, this playful alphabet book turns the world of merchandising into a story kids can enjoy and grown-ups will instantly recognize.\u003c\/p\u003e\u003cp\u003eEach letter introduces a core concept of the merchandising trade, from Assortment Planning and Buybacks to Yield and Zone level Pricing. With simple language, witty nods to retail realities, and a focus on what actually keeps the shelves stocked and the margins healthy, it is a fast, fun read that doubles as a surprisingly sharp primer on how merchandising really works.\u003c\/p\u003e\u003cp\u003eAlong the way, little readers will discover Comp Sales, Demand Forecasting, End Caps, Floor Plans, Gross Margin, Hurdle Rates, Inventory, Jobbers, Kiosk Displays, Loss Leaders, Markdowns, SKUs, Unit Pricing, Volume Discounts and more — all served up in kid-friendly language with just enough insider humor to make any merchant smile.\u003c\/p\u003e\u003cp\u003ePerfect as a gift for buyers, planners, retail professionals, and anyone who has ever sweated a markdown cadence or argued over a planogram, this is an ABCs book with just enough truth to make you laugh.\u003c\/p\u003e","brand":"Cribside Careers","offers":[{"title":"Default Title","offer_id":48853292941568,"sku":null,"price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/2955\/5456\/files\/cover_39f3bfb5-05d4-4b10-9c10-6b58543dd852.png?v=1781583416"},{"product_id":"the-abcs-of-solar-sales","title":"The ABCs of Solar Sales","description":"\u003cp\u003eFrom A to Z, this playful alphabet book turns the world of solar sales into a story kids can enjoy and grown-ups will instantly recognize.\u003c\/p\u003e\u003cp\u003eEach letter introduces a core concept of the solar industry, from Arrays and Battery Storage to Yield Estimates and Zero Down Leases. With simple language, witty nods to the realities of commission checks, referral bonuses, and home surveys, it is a fast, fun read that doubles as a surprisingly accurate walkthrough of the solar sales process.\u003c\/p\u003e\u003cp\u003eWhether you are explaining net metering to a curious kid or just need a laugh after a long day of pulling permits and chasing quotes, this book has you covered.\u003c\/p\u003e\u003cp\u003ePerfect as a gift for solar sales reps, installers, and anyone who has ever calculated an offset percentage at the dinner table, this is an ABCs book with just enough truth to make you laugh — and just enough sunshine to close the deal.\u003c\/p\u003e","brand":"Cribside Careers","offers":[{"title":"Default Title","offer_id":48853302149376,"sku":null,"price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/2955\/5456\/files\/cover_2fde440a-744f-405b-ab1d-9f79fbf08979.png?v=1781583805"},{"product_id":"the-abcs-of-inside-sales","title":"The ABCs of Inside Sales","description":"\u003cp\u003eFrom A to Z, this playful alphabet book turns the world of inside sales into a story kids can enjoy and grown-ups will instantly recognize.\u003c\/p\u003e\u003cp\u003eEach letter introduces a core concept of the sales floor, from Account Managers and Buyer Personas to Year-End Pushes and Zoom Calls. Along the way, young readers will discover Cold Calling, brave the Gatekeeper, build a Pipeline, chase Quota, and learn the fine art of Objection Handling. With simple language, witty nods to cubicle realities, and a tour through everything from Discovery Calls and Email Outreach to Upselling and X-Sells, it is a fast, fun read that doubles as a surprisingly sharp primer on what inside sales teams actually do all day.\u003c\/p\u003e\u003cp\u003ePerfect as a gift for sales reps, SDRs, account executives, and anyone who has ever followed up just one more time, this is an ABCs book with just enough truth to make you laugh — and maybe hit your number.\u003c\/p\u003e","brand":"Cribside Careers","offers":[{"title":"Default Title","offer_id":48853304115456,"sku":null,"price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/2955\/5456\/files\/cover_b6563383-eb21-4f37-8600-bf75bbe65bc0.png?v=1781583990"},{"product_id":"the-abcs-of-search-engine-optimization","title":"The ABCs of Search Engine Optimization","description":"\u003cp\u003eFrom A to Z, this playful alphabet book turns the mysterious world of Search Engine Optimization into a story kids can enjoy and grown-ups will instantly recognize.\u003c\/p\u003e\u003cp\u003eEach letter introduces a core SEO concept, from Alt Text and Backlinks to Zero Click Searches. Along the way, young readers will discover Core Web Vitals, learn why Keyword Stuffing is naughty, and find out what happens when Google hands out a Manual Penalty. With simple language, witty nods to the daily grind of chasing rankings, and a tour through everything from Featured Snippets and Hreflang Tags to White Hat SEO and Your Money Your Life pages, it is a fast, fun read that doubles as a surprisingly sharp primer on how search really works.\u003c\/p\u003e\u003cp\u003ePerfect as a gift for SEO professionals, digital marketers, and anyone who has ever obsessed over Page Speed or stared down a SERP, this is an ABCs book with just enough truth to make you laugh.\u003c\/p\u003e","brand":"Cribside Careers","offers":[{"title":"Default Title","offer_id":48853304213760,"sku":null,"price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/2955\/5456\/files\/cover_303dbe77-4626-400b-8d77-38f553ca7da5.png?v=1781584013"},{"product_id":"the-abcs-of-car-sales","title":"The ABCs of Car Sales","description":"\u003cp\u003eFrom A to Z, this playful alphabet book turns the car dealership experience into a story kids can enjoy and grown-ups will instantly recognize.\u003c\/p\u003e\u003cp\u003eEach letter introduces a core concept of the auto sales world, from As-Is and Base Model to Year End Blowout and Zero Down. Along the way, little ones will learn about Commission Checks, Down Payments, Haggling, Sticker Price, Trade-In Value, and everything in between. With simple language, witty nods to showroom realities, and a knowing wink at the finance office, it is a fast, fun read that doubles as a surprisingly accurate tour of life on the lot.\u003c\/p\u003e\u003cp\u003ePerfect as a gift for car sales professionals, finance managers, and anyone who has ever tried to hit Quota, this is an ABCs book with just enough truth to make you laugh.\u003c\/p\u003e","brand":"Cribside Careers","offers":[{"title":"Default Title","offer_id":48853324824832,"sku":null,"price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/2955\/5456\/files\/cover_907af3be-4f77-4af1-8a0b-5d7d66d2cfe8.png?v=1781584148"},{"product_id":"the-abcs-of-marketing-operations","title":"The ABCs of Marketing Operations","description":"\u003cp\u003eFrom A to Z, this playful alphabet book turns the wild world of Marketing Operations into a story kids can enjoy and grown-ups will instantly recognize.\u003c\/p\u003e\u003cp\u003eEach letter introduces a core concept of the MOps universe — from Attribution and Budgets to YoY and Zoom Calls — with stops along the way for Funnel management, Lead scoring, Nurture Campaigns, UTM Tags, and the ever-beloved Spreadsheet. With simple language, colorful illustrations, and witty nods to the beautiful chaos of campaign launches, quarterly reviews, and workflow builds, it is a fast, fun read that doubles as a surprisingly accurate field guide to life behind the marketing curtain.\u003c\/p\u003e\u003cp\u003ePerfect as a gift for Marketing Ops professionals, RevOps teams, demand gen marketers, and anyone who has ever debated attribution models or survived a QBR, this is an ABCs book with just enough truth to make you laugh — and maybe cry into your dashboard.\u003c\/p\u003e","brand":"Cribside Careers","offers":[{"title":"Default Title","offer_id":48853326070016,"sku":null,"price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/2955\/5456\/files\/cover_a2dc1868-2c0e-4fc4-8249-7e53f1fe4854.png?v=1781580429"},{"product_id":"the-abcs-of-brand-marketing","title":"The ABCs of Brand Marketing","description":"\u003cp\u003eFrom A to Z, this playful alphabet book turns the world of brand marketing into a story kids can enjoy and grown-ups will instantly recognize.\u003c\/p\u003e\u003cp\u003eEach letter introduces a core concept of the marketer's craft, from Awareness and Brand Identity to Year-End Reports and Zoom Meetings. With simple language, witty nods to the realities of campaign briefs and conference calls, and a tour through everything from Focus Groups and KPIs to Net Promoter Scores and Out-of-Home Ads, it is a fast, fun read that doubles as a surprisingly sharp primer on how brands get built.\u003c\/p\u003e\u003cp\u003ePerfect as a gift for marketing professionals, brand strategists, and agency veterans with little ones at home, this is an ABCs book with just enough truth to make you laugh — and just enough jargon to make you cringe in the best possible way.\u003c\/p\u003e","brand":"Cribside Careers","offers":[{"title":"Default Title","offer_id":48853328953600,"sku":null,"price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/2955\/5456\/files\/cover_f576e545-e7bf-46ef-b67f-72095b0dffdb.png?v=1781584795"},{"product_id":"the-abcs-of-lifecycle-marketing","title":"The ABCs of Lifecycle Marketing","description":"\u003cp\u003eFrom A to Z, this playful alphabet book turns the world of lifecycle marketing into a story kids can enjoy and grown-ups will instantly recognize.\u003c\/p\u003e\u003cp\u003eEach letter introduces a core concept of the trade, from A\/B Testing and Bounce Rates to Win-Back campaigns and Zero Churn Goals. With simple language, witty nods to inbox realities, and a focus on the metrics and moments that every email marketer knows too well, it is a fast, fun read that doubles as a surprisingly sharp tour through the customer journey.\u003c\/p\u003e\u003cp\u003ePerfect as a gift for lifecycle marketers, CRM teams, and anyone who has ever agonized over an open rate or celebrated a nurture series, this is an ABCs book with just enough truth to make you laugh — and maybe rethink your segmentation.\u003c\/p\u003e","brand":"Cribside Careers","offers":[{"title":"Default Title","offer_id":48853329903872,"sku":null,"price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/2955\/5456\/files\/cover_12b25e6b-cca5-47c2-8116-1498263dd041.png?v=1781584691"},{"product_id":"the-abcs-of-product-marketing","title":"The ABCs of Product Marketing","description":"\u003cp\u003eFrom A to Z, this playful alphabet book turns the world of product marketing into a story kids can enjoy and grown-ups will instantly recognize.\u003c\/p\u003e\u003cp\u003eEach letter introduces a core concept of the craft, from Audience Research and Buyer Personas to Win-Loss Analysis and Zeitgeist. With simple language, witty nods to the realities of roadmaps and launch days, and a tour through everything from Focus Groups and KPIs to Omnichannel strategies and Net Promoter Scores, it is a fast, fun read that doubles as a surprisingly sharp primer on how great products find their people.\u003c\/p\u003e\u003cp\u003ePerfect as a gift for product marketers, growth teams, and anyone who has ever agonized over a Go Live Day, this is an ABCs book with just enough truth to make you laugh out loud.\u003c\/p\u003e","brand":"Cribside Careers","offers":[{"title":"Default Title","offer_id":48853330362624,"sku":null,"price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/2955\/5456\/files\/cover_93d3ea72-7402-488c-802c-964c48869488.png?v=1781584707"},{"product_id":"the-abcs-of-growth-marketing","title":"The ABCs of Growth Marketing","description":"\u003cp\u003eFrom A to Z, this playful alphabet book turns the world of growth marketing into a story kids can enjoy and grown-ups will instantly recognize.\u003c\/p\u003e\u003cp\u003eEach letter introduces a core concept of the growth marketer's toolkit, from A\/B Testing and Bounce Rates to Viral Loops and Zoom Meetings. With simple language, witty nods to the realities of dashboards and endless funnel debates, and a focus on the metrics that actually move the needle, it is a fast, fun read that doubles as a surprisingly sharp primer on how growth teams think.\u003c\/p\u003e\u003cp\u003ePerfect as a gift for marketers, founders, and anyone who has ever argued about their North Star Metric or celebrated a spike in Monthly Active Users, this is an ABCs book with just enough truth to make you laugh — and maybe rethink your retention rate.\u003c\/p\u003e","brand":"Cribside Careers","offers":[{"title":"Default Title","offer_id":48853330592000,"sku":null,"price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/2955\/5456\/files\/cover_b84cf463-02bd-4811-848a-7523606ca366.png?v=1781584717"},{"product_id":"the-abcs-of-public-relations","title":"The ABCs of Public Relations","description":"\u003cp\u003eFrom A to Z, this playful alphabet book turns the fast-paced world of Public Relations into a story kids can enjoy and grown-ups will instantly recognize.\u003c\/p\u003e\u003cp\u003eEach letter introduces a core concept of the PR profession, from Announcements and Brand building to Wire Services and Zoom Calls. With simple language, witty nods to newsroom chaos, and a knowing wink at anyone who has ever sweated an Embargo, scrambled to meet a Deadline, or put just the right Spin on a Talking Point, it is a fast, fun read that doubles as a surprisingly sharp primer on the art of communication.\u003c\/p\u003e\u003cp\u003eAlong the way, little ones will discover Campaigns, Ghostwriters, Media Kits, the elusive Exclusive, and why Virality is every PR pro's dream. Meanwhile, the adults in the room will be nodding, laughing, and quietly reliving their own Off the Record moments.\u003c\/p\u003e\u003cp\u003ePerfect as a gift for PR professionals, communications teams, and anyone who has ever drafted a Press Release at midnight, this is an ABCs book with just enough truth to make you laugh.\u003c\/p\u003e","brand":"Cribside Careers","offers":[{"title":"Default Title","offer_id":48853333049600,"sku":null,"price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/2955\/5456\/files\/cover_f8bbab4c-f94a-438c-8d97-a67e3a1928ee.png?v=1781584139"},{"product_id":"the-abcs-of-marketing-strategy-operations","title":"The ABCs of Marketing, Strategy, \u0026 Operations","description":"\u003cp\u003eFrom A to Z, this playful alphabet book turns the world of Marketing, Strategy, and Operations for consumer brands into a story kids can enjoy and grown-ups will instantly recognize.\u003c\/p\u003e\u003cp\u003eEach letter introduces a core concept from the commercial playbook, from Attribution and Buyer Personas to Yield Management and Zip Code Targeting. Along the way, young readers will discover Channel Strategy, Go-To-Market plans, Trade Promotions, and even the elusive Inventory Turn. With simple language, witty nods to cross-functional meetings, and a focus on what actually drives the business, it is a fast, fun read that doubles as a surprisingly sharp primer on how products get priced, placed, and sold.\u003c\/p\u003e\u003cp\u003ePerfect as a gift for brand managers, sales leads, revenue strategists, and anyone in the consumer marketing space who has ever debated a KPI in a conference room, this is an ABCs book with just enough truth to make you laugh.\u003c\/p\u003e","brand":"Cribside Careers","offers":[{"title":"Default Title","offer_id":48853334524160,"sku":null,"price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/2955\/5456\/files\/cover_fa441256-02e9-41a3-bee7-60d18d2629b2.png?v=1781583624"},{"product_id":"the-abcs-of-market-research","title":"The ABCs of Market Research","description":"\u003cp\u003eFrom A to Z, this playful alphabet book turns market research into a story kids can enjoy and grown-ups will instantly recognize.\u003c\/p\u003e\u003cp\u003eEach letter introduces a core concept of market research, from Audiences and Bias all the way to Z-Score. Along the way, young readers will meet Consumers and Respondents, discover Demographics and Ethnographies, and learn why a Likert Scale has nothing to do with lizards. With simple language, witty nods to the realities of Surveys, Group Interviews, and Questionnaires, it is a fast, fun read that doubles as a surprisingly sharp primer on how we understand what people think, want, and do.\u003c\/p\u003e\u003cp\u003eWhether you are explaining Consumer Journey Mapping at bedtime, debating the merits of Net Promoter Score over breakfast, or just trying to make sense of an Outlier at the office, this book has something for everyone.\u003c\/p\u003e\u003cp\u003ePerfect as a gift for market researchers, insights professionals, and anyone who has ever struggled to explain what they do for a living, this is an ABCs book with just enough truth to make you laugh.\u003c\/p\u003e","brand":"Cribside Careers","offers":[{"title":"Default Title","offer_id":48872204927232,"sku":null,"price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/2955\/5456\/files\/cover_9711f482-0d2e-4f1a-9a60-31acce6f568c.png?v=1782019597"}],"url":"https:\/\/cribsidecareers.com\/collections\/marketing-sales.oembed","provider":"Cribside Careers","version":"1.0","type":"link"}